For some companies, happy and engaged employees are important to them. Others, who are perhaps, cognizant of a tight employment market, do see the need or feel it’s their responsibility to ensure there is engagement within their workforce. Employee engagement can mean different things to different employees and employers. There are numerous surveys and online webinars designed to help companies understand the benefits of an engaged workforce.
Kevin Kruse, contributor to forbes.com wrote an article, titled “What Is Employee Engagement”. Here are excerpts of the article that we believe succinctly, describes employee engagement.
“Employee engagement does not mean employee happiness. Someone might be happy at work, but that doesn’t necessarily mean they are working hard, productively on behalf of the organization. While company game rooms, free massages and Friday keg parties are fun–and may be beneficial for other reasons–making employees happy is different from making them engaged.
Employee engagement doesn’t mean employee satisfaction. Many companies have “employee satisfaction” surveys and executives talk about “employee satisfaction”, but the bar is set too low. A satisfied employee might show up for her daily 9-to-5 without complaint. But that same “satisfied” employee might not go the extra effort on her own, and she’ll probably take the headhunter’s call luring her away with a 10% bump in pay. Satisfied isn’t enough.”
Another example of an unengaged employee might be; Tracy is a sales rep for ABC Company that sells billing software to the healthcare industry. She has been working for the company for 2 years and meets her target every quarter. It takes her 4 hours to drive to work both ways each day. One day, she approaches her supervisor and asks if she can work one or two days from home. Her reason, a lot of her work is done by phone and through web demonstrations. She has access to the company’s online CRM tool, punches in and out through the company’s online timesheets, and is in constant contact with her supervisor each day. The supervisor says no and his reason is simple. “We have always done it this way”. After hearing an explanation like this, it’s possible, while Tracy might be looking for a new one. While this story is fictitious, its purpose is to simply illustrate one reason why employees in a company might be disengaged.
Many of today’s companies are using software tools and other management strategies to gauge employee engagement. Does your company use any tools analyze workforce engagement?