It wasn’t too long ago that the thought of using biometric FaceScan and Fingerprint for time and attendance and payroll data integration seemed too futuristic for some organizations. However, many of today’s businesses and consumers are gravitating towards the digital era in droves, adopting cloud-based solutions, big data, and what used to appear as “Star Wars” is becoming the norm.
A recent article titled ‘MasterCard launching selfie payments’ by Alanna Petroff for CNN Business states in part;
“The company announced it is launching new mobile technologies that will allow customers to authenticate their online purchases using selfies or fingerprints.” Now, that’s very futuristic and smart marketing on MasterCard’s part, and is sure to get millennial excited. After all, they are the ones who invented the “Selfie”.
The article goes on to say; “Customers who want to try selfie authentication will have to download a special MasterCard app that will allow them to take a photo each time they make an online purchase. Their face (or fingerprint) will be scanned to prove that they — not hackers or thieves — are making a purchase.”
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