Armchair pundits and analysts alike have had a great deal to say about BlackBerry’s recent smart-phone, the XZ10. Some have predicted its demise due in part, to the amount of time it took to bring out a device comparable to the iPhone, Android, Samsung Galaxy and many others on the market. In the end, the success of Blackberry lies with consumers liking and purchasing its products, not the views of analysts.
Some years ago when BlackBerry launched its smart-phone, the device gave users the ability to send and receive e-mails through the device at a time when this was viewed as revolutionary. At that time, it catered mostly to corporate executives and government users. As time went on, Apple, Google and other companies launched their own smart-phones. Apple was the first to launch its iPhone with great fanfare using ads featuring hip youngsters showing off their phones. In addition to e-mails and texting, you could also browse the web at lightning speed, view various features and download many software applications that BlackBerry phones could not do. All of a sudden the public started taking notice and the line ups to get an iPhone stretched for several blocks. These new smart-phones were now accessible to everyone, not just corporate executives. Some have argued, BlackBerry came across as stuffy and refused to include the younger generation in its ads and that is one of the many reasons it has struggled to gain new users.
BlackBerry has its diehard fans and some have argued that the Z10 is the start of great things to come. Many BlackBerry users also say that they love the product because of its built-in encryption which makes it a better-managed platform than its competitors. Whether you are a BlackBerry fan or not, the consumer always wins when there is competition.
The history of Apple chronicles that it, too, went through a rough patch many years ago, but most its loyal fans stuck with it. Most companies go through a period when they have to find out what made them successful and be able to change with the times.
Companies using a BlackBerry Z10, Ipad, Windows Mobile or other smart-phone device can access the ATS web-based time and attendance software from anywhere. ATS TimeWork time and attendance software features include; tracking of benefit accruals, pay policies, employee shifts; overtime and premium pay codes, statutory holiday tracking, employee self service, job costing and labour analytics. ATS time and attendance is an integrated and scalable application that is designed to meet the most challenging the timekeeping and workforce management needs of any organization.
Kudos to BlackBerry on the launch of its Z10! Their success or lack thereof will be determined by the consumers. That said we wish them continued success.