A recent study by the USDA brought to light a subject that has been discussed and dissected over the years. In its most recent study, complete with a chart to bolster its case, the USDA states that:

“Most Americans consume diets that do not meet Federal dietary recommendations. A common explanation is that healthier foods are more expensive than less healthy foods. To investigate this assumption, the authors compare prices of healthy and less healthy foods using three different price metrics: the price of food energy ($/calorie), the price of edible weight ($/100 edible grams), and the price of an average portion ($/average portion). They also calculate the cost of meeting the recommendations for each food group. For all metrics except the price of food energy, the authors find that healthy foods cost less than less healthy foods (defined for this study as foods that are high in saturated fat, added sugar, and/or sodium, or that contribute little to meeting dietary recommendations).”

Proponents for healthier foods argue that there is a high price to pay for eating fast foods which, in turn, leads to obesity and a drain on a country’s medical system. In the context of a stagnant economy others lament that people who either make minimum wage or have lost their jobs simply cannot afford the high price of healthily foods.

While this subject matter deals with the costs of healthy eating, the correlation between the price and perceived value of a product can relate to many things. For example, in the Toronto Star, one ofCanada’s largest newspapers it featured an article titled “Frugal of Cheap: Which one are you”? 

In waxing exponentially about the subject at hand, the author, Krystal Yee cited the following example: “My boyfriend kept buying sneakers that cost $20 to $30, but they never kept his feet dry in the rainyVancouverweather. So, every three months he bought a new pair. Finally he decided to splurge on a pair of higher quality shoes for $90. Three months later they are in excellent condition.”

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